BU GUMMIES
Today, the moral responsibility of the packaged-snacks industry is nourishing beyond food.
BU GUMMIES is a snack that re-connects you with your inner sweet-munchie child but removes all the guilt your adult self experiences nowadays.
It is a brand that promotes that being healthy is not at odds with eating for fun, by understanding how adults think (food guilt), listen (diet culture), and see (visual triggers) food and how that influences our decision making.
Service
Design Research, Conceptualization, Brand Strategy, Design Strategy
Year
2021 - Work in progress
Challenge
How might we create a brand that promotes that being healthy is not at odds with eating for fun?
The Brand -
(work in progress)
The purpose of this brand is to repair our relationship with food. Through body empowerment, clean ingredients, educational
packaging, and emotional engagement, we promote that the joy of mindful eating will always result in a better life.
